Google is going from strength to strength with its fledgling on-line documents and spreadsheet editing facilities. More and more small companies will find these totally and seductively attractive. They will not be wowed by sexy toolbars – just the ease of collaborating with colleagues on key documents at no cost above the ubiquitous browser.
Right now Google is promoting these in its usual low-key basis. No direct marketing and an emphasis on viral approaches. And so the take up will be steady as the tools become stronger.